TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 19(7)
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Relevant ARCategory: |
The rise of the pricing function: origins and perspectives
–Manu Carricano, Jean-Francois Trinquecoste, Juan-Antonio Mondejar [] []
Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
–Sungchul Choi, Xin Ge, Paul R. Messinger [] []
Delay-discounting rewards from consumer sales promotions
–Kesha K. Coker, Deepa Pillai, Siva K. Balasubramanian [] []
Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk
–Ben Lowe [] []
The relative influence of pioneer and follower price on reference price and value perceptions
–Ben Lowe, Frank Alpert [] []
Regulatory focus as a determinant of brand value
–Edwin Love, Mark Staton, Christopher N. Chapman, Erica Mina Okada [] []