TOC: J Interactive Mar
Introduction
Journal of International Marketing, 24(4)
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: : journals |
Relevant ARCategory: |
An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics
–Junhong Chu, Marta Arce-Urriza, José-Javier Cebollada-Calvo, Pradeep K. Chintagunta [] []
The Effects of Animation and Format on the Perception and Memory of Online Advertising
–Jarmo Kuisma, Jaana Simola, Liisa Uusitalo, Anssi Öörni [] []
An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions
–Martin Bernhardt, Martin Spann [] []
The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses
–Verolien Cauberghe, Patrick De Pelsmacker [] []
Consumers’ Search for Information on the Internet: How and Why China Differs from Western Europe
–Alexander Vuylsteke, Zhong Wen, Bart Baesens, Jonas Poelmans [] [Google Scholar]