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: : : TOC : : journals

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Differentiating high involved product by trivial attributes for product line extension strategy
–Pi-Chuan Sun [] []

A suggested typology of Greek upscale hotels based on their MrkIS: Implications for hotels’ overall effectiveness
–Kalliopi C. Chatzipanagiotou, Christos D. Coritos [] [Google Scholar]

Organisational learning and value creation in business markets
–José Ángel López Sánchez, María Leticia Santos Vijande, Juan Antonio Trespalacios Gutiérrez [] []

International marketing decision governance, standardisation, and performance: A framework in the cross-market scenario
–Henry F.L. Chung [] []

Internal-market orientation: a misconceived aspect of marketing theory
–Spiros Gounaris, Aikaterini Vassilikopoulou, Kalliopi C. Chatzipanagiotou [] []

Consumer adoption of technological innovations: Effects of psychological and functional barriers in a lack of content versus a presence of content situation
–Michael Antioco, Mirella Kleijnen [] []

Internationalization and innovation in a network relationship context
–Sylvie K. Chetty, Loren M. Stangl [] []

Visual product aesthetics: A hierarchical analysis of its trait and value antecedents and its behavioral consequences
–John C. Mowen, Xiang Fang, Kristin Scott [] []

Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
–Christoph Fuchs, Adamantios Diamantopoulos [] []

Consumer responses to ecolabels
–John Thøgersen, Pernille Haugaard, Anja Olesen [] []

The “killer” ad: an assessment of advertising violence
–Magnus Söderlund, Micael Dahlén [] []

The risk reduction role of advertising in relation to price rigidity
–Guan-Ru Chen [] []

Building corporate reputation with stakeholders: Exploring the role of message ambiguity for social marketers
–Sonia Dickinson-Delaporte, Michael Beverland, Adam Lindgreen [] []

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