TOC: J Med Mar
Introduction
Journal of Medical Marketing, 10(4)
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Relevant ARCategory: |
The US health-care system: A proposal for reform
–Nicolas Odier [] []
The politics of health care
–Dawn Iacobucci, Lawrence Van Horn and Steve Hoeffler [] []
Organizational Ergonomics in Medical Device Design Standards
–Sivakumar Alur [] []
The challenge of Google Sidewiki for pharmaceutical marketers
–Joel J Davis [] []
Estimating the value of internet marketing in the US pharmaceutical industry
–Thani Jambulingam and Rajneesh Sharma [] []
Utilising the medical literature for market research: Finding new approaches to marketing substance abuse treatment clinics
–Catherine Harrington, Nile M Khanfar, David Ryan Bond and Ivan Vila [] []
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
–Michael Mackert, Matthew S Eastin and Jennifer G Ball [] []
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