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TOC: J Med Mar

Introduction

Journal of Medical Marketing, 10(4)

 : : : TOC

: : journals

 

Relevant ARCategory:  


The US health-care system: A proposal for reform
Nicolas Odier [] []

The politics of health care
Dawn Iacobucci, Lawrence Van Horn and Steve Hoeffler [] []

Organizational Ergonomics in Medical Device Design Standards
Sivakumar Alur [] []

The challenge of Google Sidewiki for pharmaceutical marketers
Joel J Davis [] []

Estimating the value of internet marketing in the US pharmaceutical industry
Thani Jambulingam and Rajneesh Sharma [] []

Utilising the medical literature for market research: Finding new approaches to marketing substance abuse treatment clinics
Catherine Harrington, Nile M Khanfar, David Ryan Bond and Ivan Vila [] []

Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Michael Mackert, Matthew S Eastin and Jennifer G Ball [] []