TOC: J Mar Ed
Introduction
Journal of Marketing Education, 32(3)
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Relevant ARCategory: |
The Editor’s Corner
–Douglas J. Lincoln []
Engaging Marketing Students: Student Operated Businesses in a Simulated World
–Rebekah Russell-Bennett, Sharyn R. Rundle-Thiele, and Kerri-Ann Kuhn [] []
Students’ Evaluation of Teaching: Concerns of Item Diagnosticity
–Thomas J. Madden, William R. Dillon, and Roland L. Leak [] [Google Scholar]
The Effect of Culture on the Academic Honesty of Marketing and Business Students
–Janice Payan, James Reardon, and Denny E. McCorkle [] []
Incorporating Transformative Consumer Research Into the Consumer Behavior Course Experience
–Ed Petkus, Jr [] []
Using the Jazz Metaphor to Enhance Student Learning and Skill Development in the Marketing Research Course
–Michael Kenneth Mills [] []
In Search of Eminence: A Personal Brand-Building Perspective on the Achievement of Scholarly Prominence in Marketing
–Charles H. Noble, John P. Bentley, David Campbell, and Jatinder J. Singh [] []
Professor Brand Advocacy: Do Brand Relationships Matter?
–Ravi K. Jillapalli and James B. Wilcox [] []
Knowledge and Skill Requirements for Marketing Jobs in the 21st Century
–Regina Pefanis Schlee and Katrin R. Harich [] []