TOC: J Direct Data Digital Mar
Introduction
Journal of Direct, Data and Digital Marketing, 12(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Customer retention management in the recession
–John Ginn, Merlin Stone and Yuksel Ekinci [] []
Integrating social into your business
–Graeme Foux [] []
An introduction to data mining and other techniques for advanced analytics
–Barry Leventhal [] []
The rise of Volunteered Personal Information
–Alan Mitchell [] []
e-Retail – Using home delivery as a service differentiator and strategic marketing tool
–Andrew Starkey [] []
Case Study 1 – Ogilvyone and IBM
–Robin Fairlie [] []
Revisions to the Market Research Society (MRS) Code of Conduct
–Peter Mouncey FMRS F IDM [] []
Data protection in Europe – A cloudy future
–Alastair Tempest and Goetz Brandau [] []