TOC: J Con Res
Introduction
Journal of Consumer Research, 37(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Subtle Signals of Inconspicuous Consumption
–Jonah Berger and Morgan Ward [] []
Letting Good Opportunities Pass Us By: Examining the Role of Mind-Set during Goal Pursuit
–Julia Belyavsky Bayuk, Chris Janiszewski, and Robyn A. Leboeuf [] []
Fragile Enhancement of Attitudes and Intentions Following Difficult Decisions
–Ab Litt and Zakary L. Tormala [] []
Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency?
–Arun Lakshmanan, Charles D. Lindsey, and H. Shanker Krishnan [] []
The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information
–Melanie A. Dempsey and Andrew A. Mitchell [] []
Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives
–Michel Tuan Pham and Hannah H. Chang [] []
How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation
–Ying Zhang and Szu-Chi Huang [] []
Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?
–Ji Kyung Park and Deborah Roedder John [] []
How Mainstream Consumers Think about Consumer Rights and Responsibilities
–Paul C. Henry [] []
Bridging Aficionados’ Perceptual and Conceptual Knowledge to Enhance How They Learn from Experience
–Kathryn A. Latour and Michael S. Latour [] []
Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal
–Alexander Fedorikhin and Vanessa M. Patrick [] []
Tracking Costs of Time and Money: How Accounting Periods Affect Mental Accounting
–Robin L. Soster, Ashwani Monga, and William O. Bearden [] []