TOC: J Brand Man
Introduction
Journal of Brand Management, 18(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace
–Chunling Yu and Mike Bastin [] []
Corporate brand building in different stages of small business growth
–Mari Juntunen, Saila Saraniemi, Milla Halttu and Jaana Tahtinen [] []
The unique effects of branding on variety perception
–Sanjay Puligadda and William T Ross Jr [] []
Negative Double Jeopardy revisited: A longitudinal analysis
–S Umit Kucuk [] []
Effects of counterfeits on the image of luxury brands: An empirical study from the customer perspective
–Sophie Hieke [] []
Shapes and slogans as trade marks: Developments in case law
–Andrew Terry and Chloe Chittock, Eversheds LLP, London, UK [] []