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Idealized Images in Advertising

Introduction

Bianca Puttemans seeks articles for a meta analysis on the impact of idealized images on advertising measures

Dear researchers,

I am currently performing a meta analysis concerning the impact of idealized images on cognition or advertising measures like attitude towards the ad, purchase intention, … If you know interesting articles concerning this topic or if you are performing research related to this topic, I would kindly ask you to reply to this post. This would help me in my search for relevant articles and would enable me to perform an accurate meta analysis. Thank you in advance and good luck with your research!

Kind regards,
Bianca Puttemans

Bianca.Puttemans@ua.ac.be