TOC: J Res Mar Entrepreneurship
Introduction
Journal of Research in Marketing and Entrepreneurship, 12(2)
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: : journals |
Relevant ARCategory: |
The art of the entrepreneurial marketer
–Ian Fillis [] []
Strategic orientation of niche firms
–Kjell Toften, Trond Hammervoll [] []
Opportunity entrepreneurship in the rural sector: evidence from Greece
–Leonidas A. Zampetakis, George Kanelakis [] []
Entrepreneurial marketing and the Web 2.0 interface
–Brian Jones [] []
York’s Best Ice Cream Company: building a regional brand
–Jefrey R. Woodall, Jay A. Azriel, Gerald Patnode [] [Google Scholar]