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: : : TOC : : journals

Relevant ARCategory:

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Broadening the Concept of Public Policy and Marketing: How Far Is Far Enough?
–Ronald Paul Hill [] []

Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc. Affect Consumer Beliefs ÂÜÀòÉç¹ÙÍøt Smoking?
–Andrea Heintz Tangari, Jeremy Kees, J. Craig Andrews, Scot Burton [] []

Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implications
–Kathryn M Sharpe, Richard Staelin [] []

Government Adoption of Sales Promotions: An Initial Appraisal
–John A Quelch, Katherine E Jocz [] []

Marketing Foods and Beverages in Schools: The Effect of School Food Policy on Students’ Overweight Measures
–Bree L Dority, Mary G McGarvey, Patricia F Kennedy [] [Google Scholar]

The Unintended Consequences of Using "Posers" in Nonprofit Public Service Announcements and Proposed Self-Regulatory Disclosure Solutions
–Kevin J Shanahan, Christopher D Hopkins, Les Carlson [] []

The Impact of Parenting Strategies on Child Smoking Behavior: The Role of Child Self-Esteem Trajectory
–Zhiyong Yang, Charles M Schaninger [] []

Global Digital Divide: A Dynamic Analysis Based on the Bass Model
–Chun-Yao Huang, Hau-Ning Chen [] []

Understanding How Graphic Pictorial Warnings Work on Cigarette Packaging
–Jeremy Kees, Scot Burton, J. Craig Andrews, John Kozup [] []

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