TOC: J Mar Theory Practice
Introduction
Journal of Marketing Theory and Practice, 18(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Be Careful What You Look for: The Effect of Trait Competitiveness and Long Hours on Salesperson Deviance and Whether Meaningfulness of Work Matters
–Ronald Jelinek, Michael Ahearne [] []
Status Consumption and Price Sensitivity
–Ronald E. Goldsmith, Leisa R. Flynn, Daekwan Kim [] []
Emotional Responses on Initial Exposure to a Hedonic or Utilitarian Description of a Radical Innovation
–Arjun Chaudhuri, Khaled ÂÜÀòÉç¹ÙÍølnasr, Mark Ligas [] []
The Influence of the Racial Mix of Other Customers on Black Consumers’ Anger Following a Plausibly Prejudicial Service Failure
–Tracy Meyer, Thomas L. Baker [] [Google Scholar]
Applying the Environmental Propensity Framework: A Segmented Approach to Hybrid Electric Vehicle Marketing Strategies
–Jason D. Oliver, Deborah E. Rosen [] []
A Comparison and Expansion of the Bases Used for Evaluating Salespeople’s Performance
–Donald W. Jackson Jr., John L. Schlacter, Claudia M. Bridges, et al. [] [Google Scholar]