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: : : TOC : : journals

Relevant ARCategory:

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Evaluating export markets: Experienced exporters’ hierarchical cognitive structures
–Van R. Wood, Joy H. Karriker, Larry J. Williams [] [Google Scholar]

Commentary essay on “exploring origins of ethical company/brand perceptions — A consumer perspective of corporate ethics”
–Deborah Y. Cohn [] []

Golder’s historical method in research in marketing
–Ann-Marie K. Thompson [] [Google Scholar]

Competitive strategies and firm performance: Technological capabilities’ moderating roles
–María José Ruiz Ortega [] [Google Scholar]

Non-price determinants of automotive demand: Restyling matters most
–Oleg Korenok, George E. Hoffer, Edward L. Millner [] []

The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus
–Subimal Chatterjee, Ashwin Vinod Malshe, Timothy B. Heath [] []

Evaluating the impact of Arnould and Wallendorf’s (1994) market-oriented ethnography
–Josephine L.L Chong [] [Google Scholar]

Experience, environment, and subsidiary performance in high-tech MNEs
–Wann-Yih Wu, Ching-Yi Lin [] []

Which subfield to enter first?The role of a firm’s pre-entry experiences
–Hun Lee, Hyung-Deok Shin [] [Google Scholar]

Changing underwriting practices on underpricing of U.S. global initial public offerings
–Kelly Nianyun Cai, Hei Wai Lee, Magali Valero [] []

Why Susie owns Starbucks: The name letter effect in security selection
–Heather S. Knewtson, Richard W. Sias [] []

Adolescent perceptions of parent and peer influences on teen purchase: An application of social power theory
–Kendall Goodrich, Tamara F. Mangleburg [] []

When does electronic word-of-mouth matter? A study of consumer product reviews
–Jason Q. Zhang, Georgiana Craciun, Dongwoo Shin [] []

Adolescent consumption autonomy: A cross-cultural examination
–Kay M. Palan, Elodie Gentina, Isabelle Muratore [] []

The effect of organizational justice, perceived organizational support, and perceived supervisor support on marketing employees’ level of trust
–James B. DeConinck [] [Google Scholar]

Innovation generation in upstream and downstream business relationships
–Subroto Roy, K. Sivakumar [] []

Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn’s commentaries
–Katja H. Brunk [] [Google Scholar]

Cross-border relationships and performance: Revisiting a complex linkage — A commentary essay
–Rudolf R. Sinkovics, Ruey-Jer ‘Bryan’ Jean, Noemi Pezderka [] []

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