TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 38(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
–Robert A. Peterson & Jaeseok Jeong [] []
Exploring the national and organizational culture mix in service firms
–Cynthia Webster & Allyn White [] []
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
–Babu John Mariadoss, Raj Echambadi, Mark J. Arnold & Vishal Bindroo [] []
Towards an empirically based taxonomy of buyer–seller relations in business markets
–Charles Wong, Ian F. Wilkinson & Louise Young [] []
A comprehensive model of customer direct and indirect revenge: understanding the effects of perceived greed and customer power
–Yany Grégoire, Daniel Laufer & Thomas M. Tripp [] []
Transparent pricing: theory, tests, and implications for marketing practice
–Robert E. Carter & David J. Curry [] []
Customer value impact of sales contests
–Jason Garrett & Srinath Gopalakrishna [] []
Measuring personal cultural orientations: scale development and validation
–Piyush Sharma [] []