TOC: J Applied Mar Theory
Introduction
Journal of Applied Marketing Theory, 1(1)
Editor Comments
–Rick Mathisen, Mike Musante []
The Role of Refund Policy and Complaint Response Time in Determining Customer Satisfaction and Repurchase Intent
–Audrey Guskey, Ryan John Luchs, Xiaomei Min [] []
Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective
–Harash J Sachdev, Russell G Merz [] []
Human Collaboration: A Key Component to Supply Chain Performance
–Kenneth Albert Saban, John Mawhinney [] []
Lifestyle Bundles: A Between-Category Product Evaluation Study of Affluent Consumer Behavior
–Michael Levens [] []
Comparing Credibility: A Website versus Publicity
–Marsha D. Loda, Barbara C. Coleman, William C. Norman, Marie Esposito [] []
How Arrogant are Sales and Marketing Professionals: The Business Students’ Perspective
–Art Weinstein, Margaret M Britt, Joseph Balloun, Perry Haan [] [Google Scholar]
Bridging the Journal Gap: How Increased AQ Demands have Pushed Marketing Publications to Capacity
–Joe Schwartz, Rick Mathisen, Renee Fontenot, Mike Musante [] []