Revisit: Winter ÂÜÀòÉç¹ÙÍø 2011
Introduction
ÂÜÀòÉç¹ÙÍø Winter Educators' Conference 2011, Austin, 18-20 Feb 2011, Chaired by Raji Srinivasan and Leigh McAlister, Updated conference schedule
: : : Posting
: : conference
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Winter Educators’ Conference 2011
Austin, Texas
February 18-20, 2011
Note that the conference runs from 1:30 PM on Friday 18 Feb and ends at 5:00 PM on Sunday 20 Feb.
"Looking Back, Looking Forward: Shaping the Future of Research in Marketing"
Over the past several decades, there is a large body of work in marketing that has generated valuable insights for marketing theory and business practice. Yet, the world in which firms operate is changing continuously. These changes include, for example, increasing globalization, information intensive decision contexts, environmental concerns, and concerns related to the effects of consumption on human health. These changes create new challenges for managers, which necessitate new approaches for research in marketing and pedagogical methods. This conference will serve as a venue to both review insights generated in the field of marketing over the past several decades and shape the future of research and teaching in marketing. Hence, "Looking Back, Looking Forward: Shaping the Future of Research in Marketing" is the theme for the ÂÜÀòÉç¹ÙÍø 2011 Winter Marketing Educators’ Conference scheduled for February 17-20, 2011 in Austin, Texas.
Co-Chairs: Raji Srinivasan and Leigh McAlister
Full information is available at