ÂÜÀòÉç¹ÙÍø

REMINDER:

Call for Papers for
FIELD GUIDE FOR BUSINESS-TO-BUSINESS CASE STUDY RESEARCH
Deadline: June 30, 2011

This Call for Papers invites your submission for a planned book focuses on case study theory and practice in business-to-business marketing, purchasing, and network behavior. The book’s working title is FIELD GUIDE TO BUSINESS-TO-BUSINESS CASE STUDY RESEARCH. The plan is for this Field Guide book to include 25 to 30 case study reports that include short and long stays in field settings to collect ethnographic data on business-to-business behavior or the use of other case study research methods in relevant business-to-business contexts. Authors are asked to include a "lessons learned" section at the end of their contributions. Papers 5 to 35 pages in total length, double-spaced, in MS-WORD are requested.

The FIELD GUIDE will be published in the ADVANCES IN BUSINESS MARKETING & PURCHASING book series (Emerald Publishers).

For relevant research using additional case study research methods (including ethnographic methods), see Arch G. Woodside (2010), CASE STUDY RESEARCH: Theory, Methods and Practice, Bingley, UK: Emerald Publishers.

If possible, please send a one-page abstract on your study by February 15, 2011 to  Roger Marshall (roger.marshall@aut.ac.nz), or Hugh Pattinson (H.Pattinson@uws.edu.au), or Arch G. Woodside (arch.woodside@bc.edu)

Please send your completed paper to all three editors: Roger Marshall (roger.marshall@aut.ac.nz), Hugh Pattinson (H.Pattinson@uws.edu.au), and Arch G. Woodside (arch.woodside@bc.edu) – deadline for the completed paper is June 30, 2010.

Examples of relevant literature in case study research in business-to-business contexts include the following contributions:

• Cyert, R. M., Simon, H. A., & Trow, D. B. (1956). Observation of a business decision. Journal of Business, 29(October), 237–238
• Howard, J. A., & Morgenroth, W. M. (1968). Information processing model of executive decision. Management Science, 14(3), 416–428
• Mintzberg, H., Raisinghani, D., & Theoret, A. (1976). The structure of unstructured decision processes. Administrative Science Quarterly, 21(2), 246–275.
• Montgomery, D. F. (1975). New product distribution: An analysis of supermarket buyer decisions. Journal of Marketing Research, 12(August), 255–264
• Na, W. B., Marshall, R., & Woodside, A. G. (2009). Decision system analysis of advertising agency decisions. Qualitative Market Research: An International Journal, 12(2), 153–170
• Pettigrew, A. M. (1975). The industrial purchasing decision as a political process. European Journal of Marketing, 9(March), 4–19
• Woodside, A. G., Pattinson, H. H., & Miller, K. E. (2005). Advancing hermeneutic research for interpreting interfirm new product development. Journal of Business & Industrial Marketing, 20, 364–379
• Woodside, A. G., & Wilson, E. J. (2000). Constructing thick descriptions of marketers’ and buyers’ decision processes in business-to-business relationships. Journal of Business & Industrial Marketing, 15(5), 354–369