TOC: Psych Mar
Introduction
Psychology and Marketing, 27(11)
 : : : TOC
: : journals |
Relevant ARCategory: |
The role of emotional wisdom in salespersons’ relationships with colleagues and customers
–Richard P. Bagozzi, Frank Belschak and Willem Verbeke [] [Google Scholar]
Explaining the joint effect of source credibility and negativity of information in two-sided messages
–Martin Eisend [] []
“I won’t leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer–brand relationship commitment
–Yongjun Sung and Sejung Marina Choi [] [Google Scholar]