TOC: Mar Sci
Introduction
Marketing Science, 29(5)
: : : TOC
: : journals
Relevant ARCategory:
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
–Thales S. Teixeira, Michel Wedel, and Rik Pieters [] []
Growing Two-Sided Networks by Advertising the User Base: A Field Experiment
–Catherine Tucker and Juanjuan Zhang [] []
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
–Jonah Berger, Alan T. Sorensen, and Scott J. Rasmussen [] []
Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation
–Michael A. Wiles, Shailendra P. Jain, Saurabh Mishra, and Charles Lindsey [] []
Equilibrium Returns Policies in the Presence of Supplier Competition
–Subhajyoti Bandyopadhyay and Anand A. Paul [] []
An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets
–Minha Hwang, Bart J. Bronnenberg, and Raphael Thomadsen [] []
Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation
–Ying Liu, Sudha Ram, Robert F. Lusch, and Michael Brusco [] []
Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance
–Jeffrey P. Dotson and Greg M. Allenby [] []
Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability
–Ricardo Montoya, Oded Netzer, and Kamel Jedidi [] []
Pricing, Frills, and Customer Ratings
–Dmitri Kuksov and Ying Xie [] []
The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
–Pradeep K. Chintagunta, Shyam Gopinath, and Sriram Venkataraman [] []