TOC: J Adv
Introduction
Journal of Advertising, 39(3)
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Relevant ARCategory: |
An Examination of Consumer Responses Toward Attribute- and Goal-Framed Messages
–Sanjay Putrevu [] []
Generating a Visceral Response
–Clinton Amos, Nancy Spears [] []
Assessing Advertising Efficiency
–Albena Pergelova, Diego Prior, Josep Rialp [] []
The Impact of Medium Context on Bilingual Consumers’ Responses to Code-Switched Advertising
–Melissa M. Bishop, Mark Peterson [] [Google Scholar]
The Persuasiveness of Individualistic and Collectivistic Advertising Appeals Among Chinese Generation-X Consumers
–Jing Zhang [] []
Advertising’s New Audiences
–Elena S. Millan, Banwari Mittal [] [Google Scholar]
Affective Intensity and Sponsor Identification
–Kirk L. Wakefield, Gregg Bennett [] []
Symbiotic Postures of Commercial Advertising and Street Art
–Stefania Borghini, Luca Massimiliano Visconti, Laurel Anderson, et al. [] []