TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 19(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
The value-relevance of corporate reputation during the financial crisis
–Sascha Raithel, Petra Wilczynski, Matthias P. Schloderer, Manfred Schwaiger [] []
Exploring the relationship between corporate, internal and employer branding
–Carley Foster, Khanyapuss Punjaisri, Ranis Cheng [] []
Conceptualising the notion of corporate brand covenant
–Olutayo Otubanjo, Temi Abimbola, Olusanmi Amujo [] []
Mapping the “roots” of the consumer’s image-in-use of companies
–Anne Rindell, Bo Edvardsson, Tore Strandvik [] [Google Scholar]
Architecture as brand: store design and brand identity
–A.E. Kirby, A.M. Kent [] []
Innovative corporate social responsibility: the founder’s role in creating a trustworthy corporate brand through “green innovation”
–Tore Hillestad, Chunyan Xie, Sven A. Haugland [] [Google Scholar]
Who endorses whom? Meanings transfer in celebrity endorsement
–Elina Halonen-Knight, Leila Hurmerinta [] []