TOC: J Mar
Introduction
Journal of Marketing, 74(6)
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Relevant ARCategory: |
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
–C. Whan Park, Deborah J. MacInnis, Joseph Priester, Andreas B. Eisingerich, Dawn Iacobucci [] []
A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
–Jan-Benedict E.M. Steenkamp, Martijn G. de Jong [] []
Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
–Ty Henderson, Neeraj Arora [] []
Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy
–Frank Q. Fu, Keith A. Richards, Douglas E. Hughes, Eli Jones [] []
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
–Daniel C. Bello, Constantine S. Katsikeas, Matthew J. Robson [] []
Geographical Information Systems-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality
–Ana-Marija Ozimec, Martin Natter, Thomas Reutterer [] []
How Complementarity and Substitution Alter the Customer Satisfaction-Repurchase Link
–Glenn B. Voss, Andrea Godfrey, Kathleen Seiders [] []
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
–Son K. Lam, Michael Ahearne, Ye Hu, Niels Schillewaert [] []