TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 27(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Assembly and component origin effects: an ASEAN consumer perspective
–Kai-Uwe Seidenfuss, Yunus Kathawala, Keith Dinnie [] []
Factors influencing product involvement among young consumers
–Tali Te’eni-Harari, Jacob Hornik [] []
Marketing a consumer durable brand in Malaysia: a conjoint analysis and market simulation
–Fon Sim Ong, Philip J. Kitchen, Shih Shiuan Chew [] []
Consumer perceptions of extended warranties and service providers
–Gerald Albaum, James Wiley [] []
“Fish out of water”: understanding decision-making and coping strategies of English as second language consumers through a situational literacy perspective
–Madhu Viswanathan, Carlos Torelli, Sukki Yoon, Hila Riemer [] []
Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions
–Peter Clarke, Andrew McAuley [] []
Consumer perceptions of cause related marketing campaigns
–Dirk C. Moosmayer, Alexandre Fuljahn [] []
Cultural comparison for the acceptance of online apparel customization
–Hira Cho, Yun Wang [] []