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TOC: Services Mar Quart

Introduction

Services Marketing Quarterly, 31(4)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Consumer Service Quality Assessments and Future Revenues in Small Businesses: A Case Study
Jeffrey W. von Freymann; Barry Cuffe [] []

SERVDIV: A Vedic Approach to Measurement of Service Quality
Mayuresh Kelkar [] []

Work-Life Balance Perspectives of Marketing Professionals in Generation Y
Katherine T. Smith [] []

Encouraging Healthy Eating at Restaurants: More Themes Uncovered Through Focus Group Research
Cathleen S. Jones [] []

Effects of Perceived Sacrifice, Quality, Value, and Satisfaction on Behavioral Intentions in the Service Environment
Paurav Shukla [] []