TOC: J Adv Res
Introduction
Journal of Advertising Research, 50(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
The Multi-Cultural Mandate
–Geoffrey Precourt [] []
Marketing in a Hyper-Social World: The Tribalization of Business Study and Characteristics of Successful Online Communities
–Edward Moran and Francois Gossieaux [] []
Digital Anthropology: How Ethnography Can Improve Online Research
–Ray Pettit [] []
Multi-Platform Messaging: The Medium Matters
–Theresa Treutler, Brian Levine and Carl D. Marci [] []
A Tale of Two Social Contexts: Race-Specific Testimonials on Commercial Web Sites
–Troy Elias and Osei Appiah [] []
The Power of Theme and Language in Multi-Cultural Communities: Which Tobacco Prevention Messages Are Most Persuasive to Mexican-American Youth?
–Kathleen Kelly, Maria Leonora G. Comello, Linda R. Stanley and Gabriel R. Gonzalez [] []
The Influence of Ethnic Identification in Digital Advertising: How Hispanic Americans’ Response to Pop-Up, E-Mail, and Banner Advertising Affects Online Purchase Intentions
–Enrique P. Becerra and Pradeep K. Korgaonkar [] [Google Scholar]
The Interactive Authority of Brand Web Sites: A New Tool Provides New Insights
–Hilde Voorveld, Peter Neijens and Edith Smit [] []
Cutting Edges: Listening-Led Marketing Science, Media Strategies, and Organizations
–Stephen D. Rappaport [] []
Colors, Brands, and Trademarks: The Marketing (and Legal) Problem Of Establishing Distinctiveness
–Janet Hoek and Philip Gendall [] []
Why Modeling Averages Is not Good Enough: A Critique of the Law of Double Jeopardy
–Martin Bongers and Jan Hofmeyr [] []
The ARF 360 Model: Update to a Human-Centric Approach
–Jenni Romaniuk and Craig Gugel [] []