TOC: Intl Mar Rev
Introduction
International Marketing Review, 27(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
–Leonidas C. Leonidou, Bradley R. Barnes, Stavroula Spyropoulou, Constantine S. Katsikeas [] []
How global brands travel with consumers: An examination of the relationship between brand consistency and meaning across national boundaries
–Anders Bengtsson, Fleura Bardhi, Meera Venkatraman [] []
A “cross-cultural RELQUAL-scale” in supplier-distributor relationships of Sweden and the USA
–Janice M. Payan, Göran Svensson, Gabriel Awuah, Svante Andersson, Joe Hair [] []
The effectiveness of female nudity in advertising in three European countries
–Christian Dianoux, Zdenek Linhart [] []
Consumer responses to East-West writing system differences: A literature review and proposed agenda
–Monica D. Hernandez, Michael S. Minor [] []