TOC: Advances Cult Tourism Hospitality Res
Introduction
Advances in Culture, Tourism and Hospitality Research, 4
: : : Posting
Emerald Group Publishing is pleased to announce the publication of Advances in Culture, Tourism and Hospitality Research, Volume 4, ‘Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites’. For full information please see below:
Advances in Culture, Tourism and Hospitality Research, Volume 4, ‘Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites’.
Edited by Arch G. Woodside
ISBN: 9781849509008
ISSN: 1871-3173
Pub. Date: 28th September 2010
Please visit the
Preface
Arch G. Woodside
Tourism Advertising and Marketing Performance Metrics
Arch G. Woodside
Information Usefulness Auditing of Tourism Destination Websites: Assessing Los Angeles, San Diego, and San Francisco’s Performance
Carlynn Woolsey
Six Drivers for High-User Satisfaction of Tourism Websites: Performance Auditing of Maine, Massachusetts, and New York’s Direct Marketing Strategies
Kathleen Jamieson Duggan and Jill Lang
Are Tourism Websites Useful for Travelers? Applying an Information Audit Rubric for Mediterranean Tourism Destination Websites
Lauren M. Fryc
Performance Auditing of Tourism Websites: France, Spain and Portugal
Patricia Canals
Usefulness of Government and Private Destination Websites
Christopher P. Dion and Arch G. Woodside
Consumer-Generated Advertisements: Examining Creating Executions for Starbucks and Chipotle Commercials
Aimée C. Kaandorp
Toward a Behavioral Theory of Government-Firm Relationship Behavior: Thick Description of the Dynamics of Government’s Role in Shaping China’s Domestic, Inbound, and Outbound Tourism Industry
Songshan (Sam) Huang