TOC: Qual Mar Res
Introduction
Qualitative Market Research, 13(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Projective techniques in US marketing and management research: The influence of The Achievement Motive
–Lawrence Soley [] []
Narratives and metaphors in service development
–Anu Helkkula, Minna Pihlström [] []
Mining deeper meaning in consumer decision maps
–Michael S. Mulvey, Beena E. Kavalam [] []
Examining the use of nutrition labelling with photoelicitation
–Joerg Koenigstorfer, Andrea Groeppel-Klein [] []
Exploring consumers’ reactions towards innovative mobile services
–Philipp Broeckelmann [] [Google Scholar]
The role of information and communication technologies in using projective techniques as survey tools to meet the challenges of bounded rationality
–Derek Bond, Elaine Ramsey [] []
I spy with my little eye: A comparison of manual versus computer-aided analysis of data gathered by projective techniques
–Lorraine Davidson, Heather Skinner [] []