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TOC: Mar Intell Planning

Introduction

Marketing Intelligence & Planning, 28(6)

 : : : TOC

: : journals

 

Relevant ARCategory:  


A framework for implementing retail franchises internationally
Megan Thompson, John Stanton [] []

Exploring trust vis-à-vis reliance in business relationships: A qualitative analysis in the UK construction industry
Zhizhong Jiang, Stephan C. Henneberg, Peter Naudé [] []

Marketing contemporary visual art
Annukka Jyrämä, Anne Äyväri [] []

Niche marketing and strategic capabilities: an exploratory study of specialised firms
Kjell Toften, Trond Hammervoll [] []

Internal marketing: service quality in leisure services
Hua Yang, Nigel Coates [] []

Opportunities and threats for competitors in product-harm crises
George Siomkos, Amalia Triantafillidou, Aikaterini Vassilikopoulou, Ioannis Tsiamis [] []

Perceived environmental uncertainty’s effect on commitment in business-to-business channels
Jennifer L. Harrison, Stephen J. Kelly [] [Google Scholar]