TOC: J Mar Res
Introduction
Journal of Marketing Research, 47(5)
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Relevant ARCategory: |
Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice
–Inge Geyskens, Katrijn Gielens, Els Gijsbrechts [] []
Cumulative Timed Intent: A New Predictive Tool for Technology Adoption
–Koert Van Ittersum, Fred M Feinberg [] []
How Important Are Brands? A Cross-Category, Cross-Country Study
–Marc Fischer, Franziska Volckner, Henrik Sattler [] []
Personal Selling Elasticities: A Meta-Analysis
–Sonke Albers, Murali K Mantrala, Shrihari Sridhar [] []
The "Right" Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts
–Donna L Hoffman, Praveen K Kopalle, Thomas P Novak [] []
The Long-Term Effect of Marketing Strategy on Brand Sales
–M. Berk Ataman, Harald J Van Heerde, Carl F Mela [] []
Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders
–Harikesh S Nair, Puneet Manchanda, Tulikaa Bhatia [] []
Posterior Predictive Model Checking: An Application to Multivariate Normal Heterogeneity
–Timothy J Gilbride, Peter J Lenk [] []
Trade-Offs and Depletion in Choice
–Jing Wang, Nathan Novemsky, Ravi Dhar, Roy F Baumeister [] []
Shaping Customer Satisfaction Through Self-Awareness Cues
–Michel Tuan Pham, Caroline Goukens, Donald R Lehmann, Jennifer Ames Stuart [] []
Procrastination of Enjoyable Experiences
–Suzanne B Shu, Ayelet Gneezy [] []
Power Distance Belief and Impulsive Buying
–Yinlong Zhang, Karen Page Winterich, Vikas Mittal [] []
The Orientation-Matching Hypothesis: An Emotion-Specificity Approach to Affect Regulation
–Aparna A Labroo, Derek D Rucker [] []
An Assessment of Chronic Regulatory Focus Measures
–Kelly L Haws, Utpal M Dholakia, William O Bearden [] []
The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings
–Kwanho Suk, Song-Oh Yoon, Donald R Lichtenstein, Sie Yeoun Song [] []