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: : : TOC : : journals

Relevant ARCategory:

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Introduction: Thought leadership in brand management
–Colin Jevons, Cleopatra Veloutsou, George Christodoulides, Leslie de Chernatony []

Brand misconduct: Consequences on consumer–brand relationships?
–Frank Huber, Kai Vollhardt, Isabel Matthes, Johannes Vogel [] []

Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands?
–Gaetano “Nino” Miceli, Rik Pieters [] []

Brand morphing across Wal-Mart customer segments
–Bill Merrilees, Dale Miller [] []

Life after death? Analyzing post-defection consumer brand equity
–Svetlana Bogomolova [] []

Competition for memory retrieval between private label and national brands
–Magda Nenycz-Thiel, Byron Sharp, John Dawes, Jenni Romaniuk [] []

The impact of sales encounters on brand loyalty
–Tim Oliver Brexendorf, Silke Mühlmeier, Torsten Tomczak, Martin Eisend [] []

Co-creating value for luxury brands
–Caroline Tynan, Sally McKechnie, Celine Chhuon [] []

Public sector corporate branding and customer orientation
–Susan Whelan, Gary Davies, Margaret Walsh, Rita Bourke [] []

Marketing and societal welfare: A multiple stakeholder approach
–Margaret Matear, Peter A. Dacin [] []

Timing is everything: A meta-analysis of the relationships between organizational performance and innovation
–Frances E. Bowen, Mahdi Rostami, Piers Steel [] []

Channel relationship factors in cross-cultural contexts: Antecedents of satisfaction in a retail setting
–Rodney C. Runyan, Brenda Sternquist, Jae-Eun Chung [] []

Top management teams and corporate political activity: Do top management teams have influence on corporate political activity?
–Mine Ozer [] []

Store-evoked affect, personalities, and consumer emotional attachments to brands
–Ulrich R. Orth, Yonca Limon, Gregory Rose [] []

Balancing the sequential logic of quality constructs in manufacturing-supplier relationships — Causes and outcomes
–Göran Svensson, Tore Mysen, Janice Payan [] []

Understanding multi-channel banking customers
–Mónica Cortiñas, Raquel Chocarro, María Luisa Villanueva [] []

The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
–Russell Lacey, Angeline G. Close, R. Zachary Finney [] []

Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology
–Adam Rapp, Kevin J. Trainor, Raj Agnihotri [] []

Attitudes toward the extension and parent brand in response to extension advertising
–Nathalie Dens, Patrick De Pelsmacker [] []

Organizing for external technology exploitation in diversified firms
–Ulrich Lichtenthaler [] []

The impact of firm strategy and foreign ownership on executive bonus compensation in Japanese firms
–Toru Yoshikawa, Abdul A. Rasheed, Esther B. Del Brio [] []

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