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Global Islamic Marketing Conference (GIMC)
CALL FOR PAPERS

Inaugural 2011 Conference, Dubai
United Arab Emirates– March 20 – 23, 2011
Submission Deadline: January 20, 2011

Conference Chairs:

Dr Baker A. Alserhan, United Arab Emirates University
Professor David Weir, Liverpool Hope University, UK

The Faculty of Business & Economics, United Arab Emirates University in collaboration with Emerald Group Publishing, United Kingdom are pleased to invite academics, managers, policy makers, and practitioners to submit competitive papers to the Global Islamic Marketing Conference.

We are in the midst of what could be described as a golden age for Islamic marketing and Islamic business. The Islamic market is estimated at about 1.8 billion consumers and 2.0 trillion dollars in 2010. Recognizing this potential, private and public institutions, governments and businesses, practitioners and academicians all over the world are actively seeking to explore, engage, and capitalize on the ample opportunities provided by this market, in an effort to improve their economic competitiveness and their quality of life. In the wake of the global financial crises we are witnessing the decline of the exploitative traditional economics and business models and the rise of the more humane and ethical ones. The Islamic model is paving the way in this transition through its principles and guidelines.

With this background in mind, the Global Islamic Marketing conference 2011 seeks to define new key areas of exploration in the field of Islamic marketing and to further existing research in the area of Islamic business in general. The conference, which will bring together scholars and practitioners from around the world, will be held in one of Dubai’s most prestigious Islamic hotels where participants can enjoy the affordable yet relaxing and family-friendly Islamic hospitality.

Conference tracks

This conference invites papers and special session proposals that contribute to a better understanding of the Islamic marketing context through both theoretical and empirical perspectives. In order to successfully utilize the opportunities offered by the vast and resource-rich Islamic market, business leaders must adapt their traditional strategies to reflect the unique circumstances of this market. Topics include, but are not limited to Islamic marketing, Islamic business, and Islamic economics. A more detailed list of the topics is shown below.

Conference topics in Islamic marketing:

• Islamic marketing
• Islamic branding
• Muslim consumers
• Commercializing Islam
• Islamic marketing mix
• Islamic business ethics
• Marketing Islamic financial products
• Halal market
• Islamic hospitality
• Islamic logistics
• Islamic e-market
• Islamic fashion and clothing industry
• Islamic pharmaceuticals, cosmetics & toiletry
• Islamic law and marketing practices
• Selling to and buying from Islamic markets

Other conference topics:

The conference will also accept papers in the various areas of:

• Islamic finance and accounting
• Islam and business
• Islamic HR
• Islamic management and managerial practices, and
• Islamic economics

Guidelines for submitting manuscripts and special session proposals

All manuscripts and special session proposals are to be submitted by e-mail as attached “word.doc” files to the Conference Co-Chair, Dr Baker A. Alserhan. Manuscripts should follow the Journal of Islamic Marketing guidelines found at . Please note that papers should not be submitted via the journal’s online submission system however. Papers should not exceed 20 pages in total length including all exhibits and references. On the cover, be sure to include the title of the paper, names and affiliations of each author and complete contact information for the corresponding author (surface mail address, e-mail address, fax, and phone number).

All manuscripts will be reviewed by a dedicated conference review committee. Please do not identify authors in the paper beyond the cover page. Upon acceptance, the author(s) agree to: (a) return the manuscript in correct format in a timely fashion to the conference coordinator; and (b) have at least one author appear at the conference to present the paper. Any accepted manuscripts not presented at the conference will not be published in the proceedings.

Special session/panel proposals should be submitted by e-mail as attached “word.doc” files to the Conference Co-Chair, Dr Baker A. Alserhan . They should contain a 100-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. Special session/panel proposals will be reviewed, and those rated as highest quality will be accepted for presentation.

Special issue, Journal of Islamic Marketing:

Outstanding papers will be published in a special issue of the Journal of Islamic Marketing. Papers may also (with the agreement of authors) be considered for publication in other Emerald journals.

Conference prizes:

Prizes will be awarded for best overall conference paper and for best student paper. All student papers will be considered for both prizes.

Submission

For further information or to submit a paper or special session proposal please contact the Conference Co-Chair – Dr Baker A. Alserhan – by e-mail at the address below. The deadline for submission of papers is January 20 2011.

Baker A. Alserhan
Conference Co-Chair
Editor-in-Chief, Journal of Islamic Marketing
UAE University
Alain Phone: 00971508322019
E-mail: islamicmarketing2011@emeraldinsight.com

We look forward to seeing you in Dubai engaging in lively intellectual discussion that will undoubtedly enrich the global marketing literature and advance the practice of marketing worldwide.

Kind regards,

Richard Whitfield
Publisher
Emerald Group Publishing Limited

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