TOC: Psych Mar
Introduction
Psychology and Marketing, 27(10)
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Introduction to the special issue: Implicit measures of consumer response—the search for the Holy Grail of marketing research
–Jeffrey S. Nevid []
Implicit measures of consumer cognition: A review
–Claudiu V. Dimofte [] []
Consumer persuasion: Indirect change and implicit balance
–Javier Horcajo, Pablo Briñol and Richard E. Petty [] []
Can you trust a customer’s expression? Insights into nonverbal communication in the retail context
–Nancy M. Puccinelli, Scott Motyka and Dhruv Grewal [] [Google Scholar]
Measurement of implicit and explicit attitudes toward Barack Obama
–Jeffrey S. Nevid and Nate McClelland [] []