TOC: J Strategic Mar
Introduction
Journal of Strategic Marketing, 18(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Nigel F. Piercy; Carolyn A. Strong []
Market based organisational learning, dynamic, and substantive capabilities: an integrative framework
–Sadaqat Ali; Linda D. Peters; Hong-wei He; Fiona Lettice [] []
Competitive reaction to the introduction of a new product: an exploratory market signalling study
–Carmen Otero-Neira; José Varela; Teresa Garcia [] []
Market fit and business performance: an empirical investigation
–Mehdi Taghian; Robin N. Shaw [] []
Marketers’ perceptions of the implementation difficulties of multichannel marketing
–Michael John Valos; Michael Polonsky; Gus Geursen; Ambika Zutshi [] [Google Scholar]