TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 16(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Modeling online advertising: A cross-cultural comparison between China and Romania
–Ying Wang; Shaojing Sun [] []
Broken (promotional) promises: The impact of firm reputation and blame
–Ainsworth Anthony Bailey; Carolyn M. Bonifield [] []
The effects of audio-visual and visual-only cues on consumers’ responses to co-branded advertising
–Alex Wang; Darrel D. Muehling [] [Google Scholar]
Internal marketing as a change management tool: A case study in re-branding
–Sherry Finney; Mette Scherrebeck-Hansen [] []