TOC: J Global Mar
Introduction
Journal of Global Marketing, 23(4)
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Relevant ARCategory: |
Editorial
–Erdener Kaynak []
How Package Sizes, Fill Amounts, and Unit Costs Influence Product Usage Amounts
–Chanthika Pornpitakpan [] []
An Empirical Examination of a Multinational Ethical Dilemma: The Issue of Child Labor
–Shruti Gupta; Julie Pirsch; Tulay Girard [] []
Technological Complexity and Country-of-Origin Effects on Binational Product Evaluation: Investigation in an Emerging Market
–Leila Hamzaoui-Essoussi [] []
Marketing Research With Telephone Surveys: Is It Time to Change?
–Paula Vicente; Elizabeth Reis [] []
Analyzing Export Behavior Through Managerial Characteristics and Perceptions: A Multiple Case-Based Research
–Maria-Cristina Stoian; Alex Rialp-Criado [] []
English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text
–Marinel Gerritsen; Catherine Nickerson; Andreu van Hooft; Frank van Meurs; Hubert Korzilius; Ulrike Nederstigt; Marianne Starren; Roger Crijns [] []