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Presentations delivered at the Theory Pre-Conference (“Ideas that Matter: A Dialog on Enhancing Theory Development in Marketing”) are now available for download from the ÂÜÀòÉç¹ÙÍø website (Academic Resource Center). This event, co-chaired by Manjit Yadav (Texas A&M University) and Debbie MacInnis (University of Southern California), was held August 13, 2010, prior to the Summer Educator’s Conference in Boston. For your reference, the titles of the presentations are shown below. To download the presentations, click on the following:

Theory Pre-Conference Presentations
Keynote Presentation

“Lessons Learned from ÂÜÀòÉç¹ÙÍø Task Force on the Development of Marketing Knowledge” Kent Monroe, University of Illinois, Urbana-Champaign & University of Richmond
Chair of 1984-1988 ÂÜÀòÉç¹ÙÍø Task Force on Knowledge Development in Marketing

Panel Session 1:
Working with Ideas: Understanding the Role, Impact, and Craft of Theory Development

“Working With Ideas” Gerald Zaltman, Harvard University

“Crafting Successful Theories: The Case of Resource-Advantage Theory” Shelby Hunt, Texas Tech University

“Building Impactful Theories” Ajay Kohli, Georgia Tech

“What We Explore is Important: Delving into the Larger Field of Marketing” William Wilkie, University of Notre Dame

Panel Session 2:
Institutional Factors and Theory Development: Journals, Doctoral Programs and Incentive Systems

“Sophistication in Research in Marketing” Leigh McAlister, University of Texas at Austin

“A Marketing Theory National Online Doctoral Seminar” Peter Dickson, Florida International University

“Role of Journals and Other Institutional Factors in Knowledge Development” [No Download]
Richard Lutz, University of Florida

“Incentives to Publish (Lots)” John Lynch, University of Colorado at Boulder
Panel Session 3:
Enhancing Theory and Strengthening Knowledge Development in the Marketing Discipline

“Enhancing Theory Development & Strengthening Knowledge Development in Marketing” Rajan Varadarajan, Texas A&M University

“Theory Development in Marketing” Ravi Achrol, George Washington University

“Enhancing Theory Development & Strengthening Knowledge Development in Marketing” Ruth Bolton, Marketing Science Institute

“Enhancing Theory Development & Strengthening Knowledge Development in Marketing” David Stewart, University of California, Riverside

Panel Session 4:
Commentaries on the Theory Pre-Conference

“Impact of Conceptual Work on Theory Development and Practice” [No Download]
Roger Kerin, Southern Methodist University

“Ideas that Matter … Or Matter-ing Our Ideas?” Julie Ozanne, Virginia Tech

“A Look at the Future of Theory” Aric Rindfleisch, University of Wisconsin, Madison

“Some Thoughts ÂÜÀòÉç¹ÙÍøt Theory” Roland Rust, University of Maryland

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