TOC: J Targeting Measure Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 18(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Tracing customer orientation and marketing capabilities through retailers’ websites: A strategic approach to internet marketing
–Rodoula H Tsiotsou, Irini D Rigopoulou and John D Kehagias [] [Google Scholar]
Time and the salience of Macneil’s relational norms
–Robert C Fink, Kenneth J Hatten and William L James [] [Google Scholar]
Applying CHAID for logistic regression diagnostics and classification accuracy improvement
–Evgeny Antipov and Elena Pokryshevskaya [] []
An analytical study of complaining attitudes: With reference to the banking sector
–Masood H Siddiqui and Shalini N Tripathi [] []
Reducing the optimal to a useful number of clusters for model-based clustering
–Pascal van Hattum and Herbert Hoijtink [] []