TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 22(4)
 : : : TOC
: : journals |
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Editorial
–Erdener Kaynak []
Applying the Theory of Planned Behavior to Explain Marketing Managers’ Perspectives on Sustainable Marketing
–Ahmed Shahriar Ferdous [] []
Marianismo and Machismo: The Portrayal of Females in Mexican TV Commercials
–Jorge Villegas; Jennifer Lemanski; Carlos Valdéz [] []
The Matrix Composition of Banking Customer Value
–Hong-sheng Chang; Chien-ming Tseng [] []
Cross-Cultural Differences in Online Brand Communities: An Exploratory Study of Indian and American Online Brand Communities
–Vivek Madupu; Delonia O. Cooley [] []
Comparative Advertising in India: A Content Analysis of English Print Advertisements
–Arti D. Kalro; Bharadhwaj Sivakumaran; Rahul R. Marathe [] []