TOC: J Brand Man
Introduction
Journal of Brand Management, 18(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
A call for ‘User-Generated Branding’
–Christoph Burmann [] [Google Scholar]
A cross-cultural comparison of brand extension success factors: A meta-study
–Jorg Henseler, Csilla Horvath, Marko Sarstedt and Lorenz Zimmermann [] []
Towards a conceptual model for franchise perceptual equity
–Thomas W K Leslie and Lisa S McNeill [] []
Islamic branding: A conceptualization of related terms
–Baker Ahmad Alserhan [] []
Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement
–Nathalie Dens and Patrick De Pelsmacker [] []
To sell or not to sell: Overweight users’ effect on fashion assortments
–Ulf Aagerup [] [Google Scholar]
Consumer racial profiling in retail environments: A longitudinal analysis of the impact on brand image
–Jeremy J Sierra, Robert S Heiser, Jerome D Williams and Harry A Taute [] []