Revisit: World Marketing Congress 2011
Introduction
Reims, France, 19-23 Jul 2011, Chairs Barry J. Babin and Adilson Borges; Deadline 1 Oct
: : : Posting
Sales and Sales Management track at the 15th Academy of Marketing Science World Marketing Conference (AMS/RMS WMC 2011) which will be held July 19-23, 20011, on the campus of the Reims Management School, in the historic city of Reims in Champagne, France invites submissions. You can submit a full paper or a five page abstract.
This track is looking for research exploring issues related salesperson’s need to meet customer demands. Salespeople are compensated based on sales volume, profitability and customer retention. Salespeople often have to refuse some customer demands if it hurts firm’s interests and lose sales. They may also selectively go after meeting needs of only the most profitable customers. Should the salespeople be made to meet all customer demands and needs of all customers? Are they abandoning the marketing concept by selectively meeting and serving the demands of some customers and not all customers. This track welcomes all papers on these topics and provides an excellent opportunity for authors to contribute to the conference.
I welcome full papers or a 5 page abstract that outlines objectives, theoretical background, hypotheses, method and discussions. The deadline for submission is Oct 31, 2010 and if you need additional time, please let me know.
For more details, please go to
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Jay P. Mulki,PhD
Assistant Professor of Marketing
Renfro Fellow
College of Business Administration
Northeastern University
Boston, MA 02115
Tel: 617 373 5740
Fax: 617 373 8366