TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 9(3)
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: : journals |
Relevant ARCategory: |
Using Internal Relationship Marketing Activities to Enhance Cross-Selling Performance in Services
–James J. Zboja; Michael D. Hartline [] []
The Influence of Spirituality on Buyer Perception Within Business-to-Business Marketing Relationships: A Cross-Cultural Exploration and Comparison
–Rhetta L. Standifer; Kenneth R. Evans; Beibei Dong [] []
What Do You Expect? The Effect of Psychological Contracts on Affective Commitment in Industrial Marketing Relationships
–Mikael Lövblad; Apostolos Bantekas [] []