TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 19(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Affect transfer in brand extensions: the role of expectancy and relevancy
–Xin Liu, Michael Y. Hu, Pamela E. Grimm [] []
Consumers’ intentions of buying own-label premium food products
–Ioannis E. Chaniotakis, Constantine Lymperopoulos, Magdalini Soureli [] [Google Scholar]
Corporate social performance and financial-based brand equity
–Hui-Ming Deanna Wang [] []
Uncovering the relationships between aspirations and luxury brand preference
–Yann Truong, Rod McColl, Philip J. Kitchen [] []
Brand new ventures? Insights on start-ups’ branding practices
–Sabrina Bresciani, Martin J. Eppler [] [Google Scholar]
Perceived price fairness and price decay in the DVD market
–Antje Cockrill, Mark M.H. Goode [] []
The two components of a fair price: social and personal
–Sarah Maxwell, Lucette Comer [] []