TOC: J Intl Mar
Introduction
Journal of International Marketing, 18(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Effective Distributor Governance in Emerging Markets: The Salience of Distributor Role, Relationship Stages, and Market Uncertainty
–Maggie Chuoyan Dong, David K Tse, Kineta Hung [] []
A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality
–James Agarwal, Naresh K Malhotra, Ruth N Bolton [] [Google Scholar]
Antecedents and Consequences of Firms’ Export Commitment: An Empirical Study
–Antonio Navarro, Francisco J Acedo, Matthew J Robson, Emilio Ruzo, Fernando Losada [] [Google Scholar]
Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange
–Jan H Schumann, Florian v. Wangenheim, Anne Stringfellow, Zhilin Yang, Vera Blazevic, Sandra Praxmarer, G Shainesh, Marcin Komor, Randall M Shannon, Fernando R Jimenez [] []
Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect
–Claudiu V Dimofte, Johny K Johansson, Richard P Bagozzi [] []