TOC: J Database Mar
Introduction
Journal of Database Marketing & Customer Strategy Management, 17(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Jane Fae Ozimek Managing Editor []
Multi-channel management in direct marketing retailing: Traditional call center versus Internet channel
–Eddie Rhee [] []
Evaluating a model for analyzing methods used for measuring customer experience
–Ruchi Garg, Zillur Rahman and Ishwar Kumar [] []
Corporate blogs as e-CRM tools – Building consumer engagement through content management
–Vandana Ahuja and Yajulu Medury [] []
Travel and tourism industry yet to exploit the Internet fully in India
–Arpita Khare and Anshuman Khare [] []
Informational influence of online customer feedback: An empirical study
–Raymond R Liu and Wei Zhang [] []
Data protection: More powers for the information commissioner
–Ewan Nettleton and Charles Willison [] []
Issues with statistical forecasting: The problems with climate science – And lessons to be drawn for marketing analytics
–Jane Fae Ozimek [] []