TOC: J Con Res
Introduction
Journal of Consumer Research, 37(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
When Healthy Food Makes You Hungry
–Stacey R. Finkelstein and Ayelet Fishbach [] []
Narrative and Persuasion in Fashion Advertising
–Barbara J. Phillips and Edward F. McQuarrie [] []
Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products
–Katherine E. Loveland, Dirk Smeesters, and Naomi Mandel [] []
Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload
–Benjamin Scheibehenne, Rainer Greifeneder, and Peter M. Todd [] []
Commentary on Scheibehenne, Greifeneder, and Todd Choice Overload: Is There Anything to It?
–Alexander Chernev, Ulf Böckenholt, and Joseph Goodman [] []
Motivational Compatibility and Choice Conflict
–Jonathan Levav, Ran Kivetz, and Cecile K. Cho [] []
You Like What I Like, but I Don’t Like What You Like: Uniqueness Motivations in Product Preferences
–Caglar Irmak, Beth Vallen, and Sankar Sen [] []
Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals
–Jiewen Hong and Angela Y. Lee [] []
Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes
–Steven Sweldens, Stijn M. J. Van Osselaer, and Chris Janiszewski [] []
Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling
–Ashlee Humphreys [] []
Street Art, Sweet Art? Reclaiming the “Public” in Public Place
–Luca M. Visconti, John F. Sherry Jr., Stefania Borghini, and Laurel Anderson [] []
Dimensional Range Overlap and Context Effects in Consumer Judgments
–Yi-Wen Chien, Duane T. Wegener, Chung-Chiang Hsiao, and Richard E. Petty [] []
Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?
–Sandra J. Milberg, Francisca Sinn, and Ronald C. Goodstein [] []