TOC: J Bus-to-Bus Mar
Introduction
Journal of Business-to-Business Marketing, 17(3)
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: : journals |
Relevant ARCategory: |
An Examination of Trust Dimensions across High and Low Dependence Situations
–W. Randy Clark; Pam Scholder Ellen; James S. Boles [] []
An Empirical Investigation of Relational Conflicts in Co-Marketing Alliances
–Ho Taek Yi; Joseph Lee; Alan J. Dubinsky [] []
A Temporal Model of Vertical Relationships
–Faiza Khoja; Jeffery Adams; Ralph Kauffman [] []
Book Review
Business in Networks, by Håkan Håkansson, David Ford, Lars-Erik Gadde, Ivan Snehota and Alexandra Waluszewski
–Evert Gummesson []