TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 27(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Brand awareness in business markets: When is it related to firm performance?
–Christian Homburg, Martin Klarmann, Jens Schmitt [] []
Managing sales teams in a virtual environment
–Adam Rapp, Michael Ahearne, John Mathieu, Tammy Rapp [] []
Are scarce products always more attractive? The interaction of different types of scarcity signals with products’ suitability for conspicuous consumption
–Heribert Gierl, Verena Huettl [] [Google Scholar]
The effect of rating scale format on response styles: The number of response categories and response category labels
–Bert Weijters, Elke Cabooter, Niels Schillewaert [] []
The relative importance of brands in modified rebuy purchase situations
–Alex R. Zablah, Brian P. Brown, Naveen Donthu [] []
New metrics for evaluating preference maps
–Corinne Faure, Martin Natter [] []
What’s in a name?An analysis of the strategic behavior of family firms
–Saim Kashmiri, Vijay Mahajan [] [Google Scholar]
Are private label users attractive targets for retailer coupons?
–Salome Nies, Martin Natter [] []