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: : : TOC : : journals

Relevant ARCategory:

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Effects of perceived service fairness on emotions, and behavioral intentions in restaurants
–Young Namkung, Soo Cheong (Shawn) Jang [] []

Managing i-branding to create brand equity
–Geoff Simmons, Brychan Thomas, Yann Truong [] []

Branding places: applying brand personality concept to cities
–Melike Demirbag Kaplan, Oznur Yurt, Burcu Guneri, Kemal Kurtulus [] []

Ethical products and consumer involvement: what’s new?
–Valéry Bezençon, Sam Blili [] [Google Scholar]

Communicating charity successes across cultures: Highlighting individual or collective achievement?
–Daniel Laufer, David H. Silvera, J. Brad McBride, Susan M.B. Schertzer [] []

Relationship quality evaluation in retailers’ relationships with consumers
–Patrick Vesel, Vesna Zabkar [] [Google Scholar]

Consumer evaluation of technology-based vertical brand extension
–Hongwei He, Yan Li [] []

Stages in the development of market orientation publication activity: A longitudinal assessment
–Arieh Goldman, Amir Grinstein [] []

International strategies of emerging market firms: Standardization in brand management revisited
–Irem Eren Erdogmus, Muzaffer Bodur, Cengiz Yilmaz [] []

Product value importance and consumer preference for visual complexity and symmetry
–Mariëlle E.H. Creusen, Robert W. Veryzer, Jan P.L. Schoormans [] []

The effect of personality on response to sexual appeals
–Iain R. Black, George C. Organ, Peta Morton [] []

Consumer-retailer emotional attachment: Some antecedents and the moderating role of attachment anxiety
–Pavlos A. Vlachos, Aristeidis Theotokis, Katerina Pramatari, Adam Vrechopoulos [] []

Formulating service business strategies with integrative services model from customer and provider perspectives
–Chun-Hsien Liu, Chu-Ching Wang [] []

Does experience matter?: Differences in relationship benefits, satisfaction, trust, commitment and loyalty for novice and experienced service users
–Tracey S. Dagger, Timothy K. O’Brien [] []

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