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Journal of Digital Marketing (JDM)
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The Journal of Digital Marketing (JMD) addresses the influences and impacts of digitization on the marketing discipline. Use of internet technology has enabled radical redesigns of value and service creation in modern business. Thus, the journal is devoted to the overarching theme of digitization of business. Following ÂÜÀòÉç¹ÙÍø definition of marketing we define digital marketing, as an interconnected organizational function performing explicitly defined processes for creating, demonstrating, documenting, communicating and delivering value in digitized way to customers and for managing customer relationships in ways that enhance digital joint value creation of customers, organizations and stakeholders to lay a common ground for our contributors and audiences.

JDM Special issue on “Digital business: Emergence and evolution of digital assets, digital pricing and digital consumption”

Possible topics include but are not limited to:

• How are/should digital assets (virtual world items, characters, islands, etc.) be evaluated and taxed?
• How digital goods or services can and should be priced?
• Branding of digital goods and services
• Creation of new digital goods and services
• What are the characteristics of digital assets?
• Facilitation of digital goods and service creation and distribution
• How does digital consumption differ from offline traditional consumption?
• What are the possible challenges and opportunities in digital asset management?
• What are the possible challenges and opportunities in pricing of digital products, services and experiences?
• What are the possible challenges and opportunities in digital consumption?
• What are the characteristics of digital goods and services?
• Influence of social media and user generated content phenomena to digital business
• And mixture of these and other conceivable digital marketing activities

We process manuscripts continuously but for this special issue it would be appreciated if the author(s) could send their full manuscript by March 15, 2011. The authors will be notified about the received manuscript, its review process and results of the review as soon as the editorial team receives the information. If you would like to be considered as reviewer or ad-hoc reviewer for the journal please contact the editor by e-mail.

All papers will be refereed through a double blind review process by a mixture of academics and practitioners depending on the coverage area of manuscript. Criteria for acceptance of all papers include originality and clear contribution to the domain of digital marketing. Eligible manuscripts can apply different methods and theoretical dispositions as long as they are rigorously presented and provide relevant results for academia and business. Manuscripts should follow American Psychological Association APA format. Should you have any questions, please do not hesitate to contact the editor.

Authors can submit their manuscript (Word doc preferred) as email attachment to the editor.

Jari Salo, Professor of Marketing
Editor of Journal of Digital Marketing
Aalto University
School of Economics (formerly Helsinki School of Economics)
PO Box 21230 Arkadia Lapuankatu 6
FI-00076 AALTO
Helsinki, Finland
jari.salo@aalto.fi

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